Can You Know What You Don't Know?
Congressman Donald Rumsfeld said, “There are also unknown unknowns … the ones we don’t know we don’t know … it is the latter category that tend to be the difficult ones.”
Rumsfeld is right. You don’t know what you don’t know, and it's impossible to know everything. Being mindful and prepared for potential unknowns, however, will help you avoid making poor business decisions down the road. This strategy is about being aware of and managing unknown factors as well as implementing plans to reduce potential risks – versus fearing the unknown.
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