CPA Blog Insights

As accountants and consultants, we can help ourselves and our clients understand that measuring what matters is critical to everyone’s long term success. 

There are two major requirements for growth and success as a company – profitable customers and happy customers. We all measure profit to some degree, but do we measure happiness? Having only profits is simply not good. If you cut corners and saved money but hurt long-term customer relationships, would that be good? If you made money but lost a customer, would that be worth it?

The basic rule of thumb is that a happy customer tells one other person about their experience, whereas an unhappy customer tells ten people.

We've all heard the saying: “The only thing constant in life is change.”

When you got into business, all you probably needed was a basic bookkeeping system – but things have changed. Now you have more complex reporting requirements, more employees, more projects to track, and more sales.

Being a savvy business owner, you learned to adapt through the years.